I’m genuinely excited that in a couple of days one of my business affiliates will be handing me a new website that doesn’t require a PhD in institutional corporate dysfunction just to figure out how to update a page.
I’m honestly amazed at how difficult HubSpot can be. It feels like a room full of monkeys got together and asked, “How can we make something incredibly simple as complicated as possible?” Then they invited everyone to a hackathon, and somehow this unmaintainable monster emerged.
I’ve really tried to understand it. I’ve spent hours digging through templates, modules, layouts, and files with identical names. But at some point you have to admit defeat. It’s simply too complicated for someone who prefers straightforward systems.
One of my biggest regrets is probably that I paid the marketing team too much severance. Looking at what they left behind, it almost feels like they should have been paying me. But that’s life—you learn, you move on, and you build something better.
I’ve managed to improve some of the messaging here and there, but for the life of me I still can’t work out how to change something as simple as the download button. It’s astonishing how something so basic can be so difficult to locate and modify.
At this point, it’s honestly easier to replace the entire website, point the domain at the new one, and leave all of this complexity behind. Sometimes the fastest way to fix technical debt is not to fight it—it’s to walk away and build something simpler.
If you want to talk to talk then reach out via Whatsapp or iMessage on 1 345 325 1240 to reach Eliot for questions and discussion.
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