The Future of Integration

Traditional integration engines have become commodities, and too many vendors respond by layering on new features, products, and complexity in a desperate attempt to stand out. But this approach is fundamentally misguided. More software almost always brings more friction: it raises costs, bloats organizations, and ultimately slows them down.

Rhapsody for instance hasn't made a profit in years and the junk they are putting on top of it won't change that. There needs to be real compelling business value and in our opinion that cannot be delivered by a huge organization - it just does not make economic sense.

Real competitive advantage lies not in complexity, but in radical simplicity.

Software shouldn’t be a black box that traps customers in a cycle of dependency. Instead, it should provide a clear, adaptable foundation—one that customers can understand, extend, and refine as their needs evolve. This the idea behind our open Flow technology. Every business faces unique constraints, and no vendor can anticipate every challenge they’ll encounter. Yet today’s IT landscape grows increasingly fragmented, as organizations cobble together dozens of products from different vendors and hope they’ll mesh. In reality, every additional layer introduces more confusion, upkeep, and risk of failure.

It’s time for a different approach. Our focus as an organization is shifting—we’re no longer chasing every possible customer. Instead, we’re choosing to partner with a select group of ambitious companies within each industry, businesses that are committed to becoming true market leaders. With these organizations, we’ll work to uncover and eliminate the real obstacles holding them back. Sometimes this calls for bold process redesign. Sometimes it means stripping out redundant technology. Sometimes, it even requires hard changes within the organization itself. These are not easy conversations, but genuine transformation never is.

This isn’t a path for everyone. Many companies prefer the illusion of safety that comes from incremental change and added features. That’s understandable. But the organizations willing to challenge assumptions, simplify relentlessly, and attack their true bottlenecks almost always outpace those who believe the answer is just layering on more software.

We’re interested in collaborating with those ready to reject complexity for the sake of real progress. Together, we can build businesses that are clearer, faster, and far more competitive—not by endlessly adding to the stack, but by thinking more clearly about what really matters