Conception
The Ultimate Leverage Point
Did you know that humans have 99.9% identical DNA?
We're similar to dogs who are XX% identical.
Did you you know that a chiwawa can be bred with a Rotweiller? It does take a little... assistance to make this possible due to physical limitations but they can be combined genetically. The same compatibility issues happen with humans.
We operate in a universe which is much more connected and consistent that many people would like to admit. To dominate in business, it's important to think very clearly and understand these fundmentals because nature is recursive.
The same patterns occur everywhere and that is why we teach our clients to think in first principles. We do not want ordinary clients. We want organizations that are willing to do what it takes to become extra-ordinary. Clients that are dispationately able to to look at reality, identify the true points of leverage and do what it takes to win.
We are hyper competitive and we like dealing with clients who have the same attitude. It's not an accident that all markets consolidate to two