Reduce

If you need consulting from us, this is where we prioritize our time. We teach our customers how to apply these principles:

Large-Scale Layoffs Come First

The first step in becoming AI-first is reducing the size of the organization. AI replaces work, not just enhances it. Companies that continue to carry unnecessary headcount will struggle against competitors built around automation.

Don't Hand Out ChatGPT Accounts

Buying AI subscriptions for every employee is not transformation. It often just increases IT spending while preserving the same inefficient processes. AI delivers value when it replaces workflows, not when it becomes another tool for your already bloated workforce.

Move Fast, Not Gradually

Incremental change rarely works. Employees naturally protect the status quo and defend their roles. Every month of gradual transition gives the old organization more time to resist the new one. Think blitzkrieg, not quietly hoping the old organization won't fight back.

Think in Step Functions

Make the organizational change quickly. Redesign the business, automate aggressively, remove unnecessary systems, and then resize the company based on the new operating model. Optimize afterward—not before.

It doesn’t matter if you lose a few good people. They were probably just good at telling other employees that they were good.

The fact is there will be many good people on the market—gone are the days when the war for talent mattered. Forget your employment brand. What matters is your clear execution of the Theory of Constraints.

Remove Complexity, Not Add It

The best AI consulting isn't about implementing more software. It's about eliminating unnecessary systems, processes, and roles. The greatest gains often come from removing complexity rather than adding technology.

Remove people and the stupid systems they installed. You'll find there will be much less political resistance from the remaining staff. This will drive a real culture of fear and accountability within the organization—which is exactly what you want.

This is how Elon Musk reformed Twitter from a social club into a lean, profitable business. The key isn't top-line revenue; it's bottom-line costs and margins. That is what actually matters.

Yes, Elon took some heat for doing what needed to be done. Twitter would be dead without his intervention. He was forced to pay too much for that company, but it's impressive what he has accomplished with it—despite his brand being tarnished by liberal media who are really just trying to protect their own right-sizing. Without the debt incurred from the financing process to buy it Twitter would be shining example of profitability.

The Winners Will Be Smaller

Almost every technology-driven organization can operate with fewer people than it does today. The companies that act decisively will become leaner, faster, and more profitable. Those that hesitate risk being overtaken by competitors who aren't carrying yesterday's organizational overhead.